About Course
This course explores the future of marketing powered by Artificial Intelligence. Learn how to integrate tools like ChatGPT, Jasper, Copy.ai, Canva AI, and analytics engines to run smarter campaigns, generate content, automate workflows, and get better results across channels like email, SEO, and social media. Perfect for marketers ready to innovate and drive results using AI.
What Will You Learn?
- Automate digital marketing workflows using AI tools
- Design AI-powered content and creatives
- Strategize SEO and social media with intelligent recommendations
- Create measurable, optimized campaigns
- Use analytics and data to improve performance
- Reduce time and effort while improving engagement
Requirements
- Basic computer literacy
- Familiarity with digital platforms (Facebook, Google, etc.)
- No prior AI or coding experience required
Audience
- Marketing students and professionals
- Freelancers and digital entrepreneurs
- Startups and small business owners
- Content creators and social media managers
- Anyone interested in future-ready marketing skills
Course Content
Module 1: Introduction to Digital Marketing and AI
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Basics of SEO, SEM, SMM, Email marketing
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Introduction to AI’s role in modern marketing
Module 2: AI Content Generation Tools
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Hands-on with ChatGPT, Jasper, Copy.ai
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Writing ad copy, blogs, and social captions using AI
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A/B testing content variations with automation
Module 3: AI-Powered Visuals and Design
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Canva AI for creatives
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Image generation tools like Midjourney, DALL·E for campaign visuals
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Creating branded templates
Module 4: Campaign Planning and Automation
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Email workflows and autoresponders
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Integration of Zapier and marketing APIs
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Drip campaigns using AI-based CRM tools
Module 5: SEO and AI
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Using AI for keyword research (Semrush, Ahrefs with AI layers)
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On-page optimization using AI suggestions
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Monitoring rankings using smart tools
Module 6: Social Media Strategy with AI
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Trend prediction & scheduling
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Creating full social media calendars with minimal effort
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AI tools for analytics and engagement tracking
Module 7: Analytics and Optimization
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Google Analytics + AI plugins
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Customer journey mapping with AI
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Predictive analysis for campaign results
Module 8: Capstone Project
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Run a campaign end-to-end using AI tools
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Prepare and present a marketing strategy using data & automation
Instructors
WDA
4.4
35 Students
57 Courses
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